In an attempt to tap into the Chinese government’s growing interest in promoting charity, Mr. Bryant is establishing the Kobe Bryant China Fund. The organization will partner with the Soong Ching Ling Foundation, a charity backed by the Chinese government, to raise money within China earmarked for education and health programs. Mr. Bryant’s existing fund, the Kobe Bryant Family Foundation, will also work to strengthen ties between the two countries by teaching middle-school students in the U.S. about Chinese language and culture.