Coca-Cola Vio: Skim-Milk with a Fizzy Kick
Coca-Cola’s latest entrant into the beverage aisle promises a “refreshing sensory experience” and has been described by one quote-worthy copywriter as tasting “like a birthday party for a polar bear.” The so-called vibrancy drink named Vio - a blend of skim milk, sparkling water, fruit and an entire 27 grams of sugar - makes a test market run in New York City this week, retailing for $2.50 per 8 ounce bottle. The beverage comes in four flavors: peach-mango, very berry, citrus burst and tropical colada and evidently requires no refrigeration, perhaps owing to the fact that the nutrition label offers no mention of actual dairy content.
